Merino & Co Limited (ASX:MNC)

To create sustainable, high-quality Merino wool products that celebrate Australian craftsmanship

About Us

Merino & Co. Limited is an Australian lifestyle brand specialising in sustainable, high-quality Merino wool apparel and accessories. With over 600 points of sale across Australia and a growing international presence in markets like China, Japan, and North America, the company is committed to supporting local wool growers and promoting environmental responsibility.

Recently listed on the ASX, Merino & Co. is expanding its operations to deliver premium products that showcase the unique qualities of Australian Merino wool to a global audience.

Company Overview

Merino & Co. Limited is an Australian lifestyle brand specialising in sustainable, high-quality Merino wool clothing and accessories. The company boasts an extensive distribution network with over 600 points of sale across Australia, including showrooms, duty-free shops, and boutiques, complemented by a growing international presence in key markets such as China, Japan, and North America.

Merino & Co. exclusively uses 100% Australian Merino wool, supporting local agriculture and promoting eco-friendly practices. With its diversified product range, including women’s and men’s apparel and accessories, the company caters to a global demand for premium quality and sustainable fashion. Following a successful ASX listing and $6.354 million capital raise, Merino & Co. is expanding its production capabilities and market reach, solidifying its position as a leader in the global wool apparel industry.

Board & Management

Jack Hanrahan

Jack Hanrahan

Non Executive Chairman

Mr Hanrahan has over 30 years of experience across various sectors with both publicly listed and private companies. Mr Hanrahan was head of retailer relations at Westfield for 9 years. Mr Hanrahan was also General Manager of the retail network for Vodafone Australia. Mr Hanrahan is a graduate of the Australian Institute of Company Directors and has a Masters of Management Degree from Macquarie University.

Mr Hanrahan was a director of ASX listed The Reject Shop (ASX:TRS) until 2019 and the Invigor Group Ltd (ASX:IVO) until 2020. Mr Hanrahan is currently a Non-Executive Director of Forty Winks, Australia’s leading bedding retail specialist with over 100 stores servicing all major capital cities and regional centres.

Mr Hanrahan is considered to be an independent Director and is free from any business or other relationship that could materially interfere with, or reasonably be perceived to interfere with, the independent exercise of the person’s judgement.

Peter Zhao

Peter Zhao

Non Executive Director

Mr Zhao brings over 17 years of experience in senior management, corporate governance, and risk advisory across accounting firms, listed companies, and global retail brands in Australia. He is the founder and CEO of Fleur Jewellery and has held key roles, including CFO of Miniso Australia and General Manager/CFO at AuMake (ASX:AUK).

Holding an MBA from the University of Sydney and a Bachelor’s in Accounting and Finance from Edith Cowan University, Mr Zhao is a Fellow CPA with expertise in financial management, business strategy, and corporate transactions. As an independent director, he provides strategic oversight and strengthens corporate governance for the company.

Fiona Yue

Fiona Yue

Managing Director

Ms Yue has grown Merino & Co into one of the largest wool products manufacturers in Australia. She has helped Merino & Co establish retail, wholesale, and e-commerce business channels. Prior to migrating to Australia and establishing Merino & Co, Ms Yue led her own cashmere products manufacturing and distribution business in Inner Mongolia, China.

Ms Yue holds a Masters of Business Administration from Edith Cowan University and has extensive business and management experience. Ms Yue is employed in an executive capacity, as Managing Director.

Merino & Co Limited

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