Founded in 2000 and headquartered in Surry Hills, Australia, Pureprofile operates across Australasia, Europe, and the United States. The company offers a suite of products, including Audience Intelligence, a data platform providing insights into consumer spending; Insights Builder, a survey and analytics platform for conducting consumer research; and Audience Builder, a SaaS platform designed to enhance revenue and customer engagement. Pureprofile's research delivers the 'Why' behind the 'What,' enabling businesses to understand and act upon consumer behavior effectively.
Pureprofile Limited (ASX:PPL)
Delivering value from the world's information through innovative data and insights solutions
About Us
Pureprofile Limited is a global data and insights company that provides online research solutions to agencies, marketers, researchers, and brands. The company's principal activities include the provision of profile marketing and insights technology services, delivering rich insights into real human behavior through its research technology (ResTech) and software-as-a-service (SaaS) solutions.
Company Overview
Board & Management
Martin Filz
Chief Executive Officer
Martin Filz is one of the most highly respected and influential leaders in global research and was appointed as CEO of Pureprofile in 2020.
With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information.
Michael Anderson
Non-Executive Chair
Michael is an accomplished Chair and Non-Executive Director with a distinguished career in leading media organisations through periods of intense competition and disruption. His expertise lies in strategic thinking, marketing, and innovation, making him adept at navigating fluid markets.
As CEO of MediaWorks Group from 2016 to 2020, Michael spearheaded the integration of QMS Outdoor, establishing New Zealand’s sole Radio/Outdoor business. He also facilitated the sale of MediaWorks’ TV division to Discovery, a landmark transaction that positioned the company for future growth and sustainability.
Elizabeth Smith
Non-Executive Director
Elizabeth (Liz) Smith is an experienced Non-executive Director and Chair of Audit and Risk.
Her executive career includes Corporate Finance Partner roles at William Buck and Grant Thornton, as well as audit experience at Ernst & Young.
Liz has strong skills in finance and accounting, strategy, M&A, risk and governance and extensive experience advising businesses with strong growth aspirations. She has worked across a range of industries (including retail, advertising and technology) and for businesses ranging from small privately owned companies to large ASX listed entities.
Mark Heeley
Non-Executive Director
Mark Heeley is a highly accomplished executive with a wealth of experience in building and fostering businesses in the media, marketing, software, consumer intelligence and social media management spaces.
Between 1990 and 2002, Mark founded and was joint CEO of Claydon Heeley, a London based, direct marketing agency. The business had offices in London and Beijing with 100+ employees when it was acquired in 1998 by Omnicon.
In the early 2000’s, he became an advisor and early-stage investor in media and technology businesses, taking an active role on the boards of investee companies. He was appointed Chairman of Improveline, a UK based start-up providing property related services to the insurance industry and a Non-Executive Director of Hometrack, a digital business providing automated valuations, risk and insights to the property industry.
Adrian Gonzalez
Non-Executive Director
Adrian is a seasoned growth leader known for transforming businesses and driving sales growth, profitability, and innovation.
As CEO of Kantar Insights APAC (2016-2021), Adrian led the world’s foremost brand consultancy and data analytics company, overseeing 2,000 people across 12 countries. He executed large-scale structural, digital, and cultural change programs, appointed new country leaders, and enhanced the client service model.
Adrian co-founded Millward Brown in Australia in 1994, expanding the business regionally to become a major player in brand, media, and communication optimisation across APAC. Upon the Company becoming part of the WPP Group, he led significant acquisitions in China, Korea, and New Zealand, and formed strategic joint ventures in India, Japan, and Vietnam.
