LuckyBet is committed to revolutionising the online gaming landscape by combining immersive gameplay with cutting-edge technologies. With strategic partnerships in place and a solid growth roadmap, they are poised to capture a significant share of the $100 billion global online gambling market. LuckyBet's mission is to provide a superior gaming experience that is both entertaining and rewarding, leveraging the latest in gamification, user experience design, and marketing technologies.
Lucky Bet
LBC
Lead Manager
About LuckyBet
Why Invest in LuckyBet?
Market Positioning and Strategic Outlook
- Target Market Focus: LuckyBet is strategically positioned to penetrate high-growth markets, focusing on regions with emerging digital and mobile economies. This allows the company to capitalise on shifting consumer trends and fill gaps in the current gaming market landscape.
- Growth Catalysts: The rapid proliferation of mobile devices, increasing access to high-speed internet, and changes in consumer behaviour collectively offer fertile ground for LuckyBet to build a strong market presence. The company's strategy leverages these trends by offering mobile-first gaming experiences tailored to modern consumer needs.
Strategic Partnerships and Technology Integration
- Technology: LuckyBet’s cutting-edge, in-house back-office platform is revolutionising the future of gaming, delivering an unmatched, personalised user experience. Powered by our advanced affiliate tracking system, we provide precise, real-time insights that drive growth, maximise impact, and set a new standard for operational excellence.
- Innovative Customer Acquisition Strategies: LuckyBet employs innovative approaches, including influencer and affiliate marketing partnerships with OnlyFans (OF) creators and streamers. This allows the company to engage with diverse audiences through authentic, highly personalised content that resonates with niche communities. These partnerships drive user acquisition, expand brand visibility, and foster a more relatable connection with potential customers.
Influencer Affiliate Marketing Program
- Leveraging OF Creators and Streamers: By collaborating with OF creators and popular streamers, LuckyBet taps into the power of influencer marketing, leveraging their dedicated followings to promote the brand. This strategy provides authentic endorsements, increasing customer trust, engagement, and brand loyalty.
- High-Impact Campaigns: Influencers and streamers provide unique content and real-time engagement that encourages participation, creating a vibrant online community and enhancing the overall user experience. This approach blends traditional affiliate marketing with social influence to maximise reach and engagement across diverse platforms.
- Affiliate Conversion and Retention: The affiliate marketing program emphasises performance-driven rewards, personalised campaigns, and community-building efforts, creating long-term value by driving user engagement, retention, and consistent conversion growth.
Customer Engagement and Community Building
- Personalisation and Loyalty Initiatives: LuckyBet's community-building strategy is further reinforced by its work with influencers, engaging users through personalised promotions, content, and offers that appeal directly to their interests. This tailored engagement drives customer loyalty and encourages continuous interaction with the platform.
- Community-First Approach: LuckyBet leverages social platforms, including Discord and Telegram, to create a thriving community atmosphere. The integration of influencer-driven engagement fosters a loyal base of users who actively participate and contribute to community dynamics, reinforcing the brand’s reach and credibility.
Leadership and Expertise
- Experienced and Visionary Leadership Team: LuckyBet’s leadership team brings decades of experience across gaming, technology, finance, and marketing. Their expertise drives the strategic vision, while their ability to execute effectively on partnerships with influencers and technology providers highlights a clear commitment to maximising growth opportunities.
- Proven Market Execution: The team’s ability to leverage innovative partnerships with influencers and affiliate marketers, while ensuring operational and compliance excellence, positions LuckyBet as a leader poised for growth in the rapidly expanding online gaming industry.
Operational Excellence and Risk Mitigation
- Regulatory Compliance and Security: LuckyBet’s operations adhere to the highest standards of regulatory compliance, mitigating risks and fostering customer trust through safe and secure gaming environments.
- Data-Driven Growth and AI Integration: Leveraging data analytics and AI tools allows LuckyBet to predict customer preferences and adapt offerings quickly, ensuring responsiveness to market trends and maximising user engagement.
Market Expansion and Competitive Landscape
Papua New Guinea (PNG) Market
LuckyBet is rapidly establishing a dominant position in Papua New Guinea (PNG), a market valued at $2.2 billion USD annually. Unlike other markets with entrenched competitors, PNG presents a unique opportunity with virtually no direct competition, allowing LuckyBet to solidify its position as a market leader from the outset. Our expansion strategy, tailored specifically to PNG’s cultural nuances and regulatory landscape, ensures that we build a lasting and profitable foothold in this untapped market. The current average deposit spend per user in PNG is approximately $100 USD per week, reflecting a high engagement level and strong monetisation potential per customer.
Philippines Market
LuckyBet has also established a growing presence in the Philippines, a substantial market with a valuation of $3 billion USD. While the Philippines does have multiple operators, current regulatory actions are actively clearing out non-compliant and bad actors from the industry. This creates a prime window of opportunity for compliant, reliable operators like LuckyBet to capture market share and establish consumer trust. Our tailored offerings and strategic partnerships with key officials further position LuckyBet for sustainable growth. The average deposit spend per user in the Philippines stands at $40 USD per week, demonstrating consistent engagement across this highly active market.
Competitive Landscape and Growth Opportunities
The competitive landscape across Southeast Asia varies by country, but LuckyBet is uniquely positioned to capitalise on ongoing regulatory shifts. While regulatory action in the Philippines provides an opportunity to eliminate questionable operators, other markets such as PNG remain largely unregulated, giving us a chance to dominate from the ground up. Moreover, we are actively pursuing strategic entry points into Indonesia—a market known for its high growth potential—pending final confirmation. Discussions for further expansion in the Philippines are also progressing, supported by key government and regulatory contacts.
Untapped Opportunities in Southeast Asia
Southeast Asia is a region teeming with untapped, underserved, and unregulated markets ripe for disruption. LuckyBet’s strategy focuses on market acquisition and deepening engagement in markets with high potential, such as PNG, the Philippines, and Indonesia. Our vision is to not only be present but to dominate in these markets, leveraging our deep market knowledge, innovative product offerings, and strategic partnerships to ensure maximum growth and user retention.
Proven Market Success
With strong traction and user engagement in PNG and the Philippines, LuckyBet has demonstrated its ability to adapt and thrive in diverse market conditions.
High-Value User Base
An average deposit spend of $100 USD per week per user in PNG and $40 USD per week in the Philippines signifies strong consumer interest and market potential. Favourable Market Conditions: The ongoing regulatory cleanup in the Philippines presents a lucrative opportunity to capture market share, while the lack of strong competition in PNG offers a rare greenfield market.
Scalable Expansion Strategy
With entry into Indonesia on the horizon and plans to expand further within Southeast Asia, LuckyBet is poised for significant growth across multiple high-value markets.
Lucky Bet Platform
The LuckyBet Platform offers a robust and comprehensive gaming and betting experience designed to captivate a diverse range of player preferences. Key features of the platform include:
Casino Games: LuckyBet provides a wide range of casino games, including slots, live dealer games, table games (like blackjack, roulette, and baccarat), and much more. This extensive offering ensures that casino enthusiasts have access to both classic and modern gaming options.
Sports Betting: LuckyBet covers over 50,000 sporting events per year, offering players the opportunity to bet on a vast array of sports, including football, basketball, tennis, cricket, and many more. The sports betting options include both pre-match and live betting, enhancing player engagement and interactivity.
Horse and Harness Racing: The platform caters to racing fans with dedicated markets for horse and harness racing, providing in-depth coverage and various betting options for races happening around the globe.
E-sports: With a growing interest in competitive gaming, LuckyBet offers an extensive e-sports betting section, allowing players to wager on popular titles like League of Legends, Dota 2, Counter-Strike: Global Offensive, and more. This segment appeals to younger audiences and taps into the rapidly expanding e-sports market.
Poker: LuckyBet offers a diverse range of poker games, catering to both casual players and seasoned poker enthusiasts. Whether it’s cash games, tournaments, or sit-and-go, there’s something for everyone in the poker section.
Fantasy Sports: The platform also features fantasy sports, allowing players to build and manage their dream teams across various sports. This product adds another layer of engagement, giving users the opportunity to compete based on their knowledge and skill.
Personalised User Interface: The platform's user-friendly interface is designed to offer seamless navigation and personalised content based on user preferences, ensuring players can quickly access their favourite games and markets.
Advanced Bet Builder: LuckyBet’s Bet Builder feature empowers players to create customized bets by combining multiple markets into one wager, enhancing engagement and offering higher potential payouts.
Seamless Onboarding Process: The platform features unique onboarding via Telegram and Discord, fostering a community-centric approach and making it more accessible for players.
Innovative Financial Services: LuckyBet’s integration with a Fintech debit card program supported by Visa allows for efficient deposits, withdrawals, and other financial transactions, providing added convenience.
Generous Promotions and Bonuses: LuckyBet regularly runs promotions such as deposit match bonuses, free spins, and giveaways to attract and retain players, delivering added value and excitement.
Enhanced Security and Compliance: Operating under a Curacao gaming license, LuckyBet employs industry-leading security measures to ensure data protection and fair play for all users.
AI-Driven Support and Knowledge Base: LuckyBet leverages artificial intelligence to power its customer support knowledge base, allowing players to receive quick answers to their queries and access assistance efficiently.
LuckyBet’s diverse offering, cutting-edge features, and customer-centric approach create a premier destination for online gaming and betting enthusiasts across multiple categories.
FAQs
What type of investment is this?
This is an equity investment through fully paid ordinary shares, classified as a Pre-Series A round.
How will the funds raised be used?
Funds will be allocated towards product development, expanding market share, and strategic marketing initiatives to drive user acquisition and retention.
What are the key markets LuckyBet is targeting?
LuckyBet is focusing on Papua New Guinea (PNG), the Philippines, and other untapped markets in the Southeast Asia region.
What makes LuckyBet different from other gaming platforms?
LuckyBet offers a highly immersive and gamified experience, utilising cutting-edge technology and strategic partnerships to provide the best gaming experience.
What is the expected return on investment (ROI)?
ROI will depend on market expansion, user acquisition, and revenue growth. Dividends are expected to grow as key milestones are achieved.
How does LuckyBet ensure regulatory compliance?
LuckyBet only operates in regulated markets or when regulation formalises, ensuring compliance with all legal requirements.
Indicative Timetable
Timetable is indicative only and subject to change The Directors reserve the right to close the offer early and to scale back or reject any application at their discretion.
Offer Opens
24th January 2025
Offer Closes
24th February 2025
Funds Due
3rd March 2025
Anticipated Allotment of Shares
7th of March 2025
Board & Managment
Ian Parke
Chairman & CEO
Ian is a seasoned entrepreneur and strategic leader with a proven track record of building and scaling successful ventures across various industries. With extensive experience in go-to-market strategies, business development, and operational execution, Ian has a deep understanding of what it takes to grow a business from the ground up. His ability to identify market opportunities, forge strategic partnerships, and drive sustainable growth has been instrumental in creating value for both startups and established companies.
As the CEO of LBC, Ian leads with a focus on innovation, collaboration, and delivering results. He has successfully guided projects like Lucky Bet, steering it toward market expansion and operational excellence. Ian’s expertise lies in aligning strategic vision with actionable plans, ensuring his teams are empowered to execute at the highest level. With a commitment to fostering strong relationships and achieving long-term objectives, Ian continues to make a meaningful impact in every venture he undertakes.
James Tennant
Non-Executive Director
With years of experience in investment banking, private equity and venture capital, James is a strategic investor in the defence and national security sectors. James is currently a Director at LightHorse Group, a defence and national security investment house, where he leads the origination, execution, and management of investments in innovative and disruptive technologies and companies.
Jim Holmes
Non-Executive Director
Jim Holmes is a distinguished expert in tribal gaming, financial crime prevention, and lottery management, with a career spanning decades of impactful contributions in the public and private sectors. His leadership has been pivotal in developing and strengthening the gaming infrastructure for Native American Tribes across the United States, ensuring sustainable economic benefits and compliance with regulatory frameworks.
Before his work in tribal gaming, Jim had a notable career at the Federal Bureau of Investigation (FBI), where he led the financial crime division. In this role, he spearheaded investigations into complex financial fraud, organised crime, and money laundering, enhancing the FBI's capabilities to combat emerging threats in a rapidly evolving financial landscape.
James Walker
Non-Executive Director
James is an entrepreneurial and passionate director and business executive with a proven track record in commercializing technology and driving the growth of new global markets. His extensive experience spans a diverse range of international high-growth industries, including deal technology, AI-based neobanking, drone detection and countermeasures technology, sensor systems, mining technology services, automotive, aviation, biotechnology, hotel telemarketing, and security sectors.
Throughout his career, James has successfully completed numerous M&A transactions, ASX IPO listings, follow-on share placements, and various capital-raising initiatives for private companies and publicly listed entities on the ASX and London AIM. His expertise in navigating complex commercial landscapes and executing high-stakes transactions underscores his reputation as a dynamic leader in innovation-driven industries.
Michael Pinczuk
Non-Executive Director
Michael Pinczuk is a seasoned legal executive with over 13 years of experience at ResMed, where he has held a series of leadership roles driving legal and intellectual property strategies. Currently serving as Vice President and General Counsel – Product & Privacy, Michael oversees critical areas of compliance, privacy, and product-related legal frameworks for a global leader in connected health solutions.
Previously, Michael was Vice President – Intellectual Property, where he led the development and protection of ResMed’s IP portfolio for seven years, ensuring the company’s innovations remained at the forefront of the healthcare industry. His tenure also includes roles such as Associate General Counsel – Innovation & Operations and Senior Legal Counsel – Global Supply & Operations, showcasing his deep expertise in managing legal affairs across operations, supply chains, and innovation initiatives.
Kara Johnston
Non-Executive Director
Kara is a highly accomplished financial executive with over two decades of experience at Goldman Sachs, where she served as Managing Director. Over her remarkable 21-year tenure, Kara played a pivotal role in driving strategic initiatives, overseeing complex financial operations, and leading high-performing teams within one of the world’s most prestigious investment banks.
Kara’s leadership and expertise have contributed significantly to shaping innovative solutions and fostering client relationships across diverse sectors. Her deep understanding of financial markets, combined with her ability to deliver results in dynamic environments, has positioned her as a respected figure in the industry.
De-Anne Park
Global Head of Compliance
De-Anne brings extensive experience at the highest levels of government, where she played a pivotal role in designing and implementing regulatory frameworks that deliver meaningful outcomes for both public and private sectors. Her career is distinguished by a strategic vision that aligns organisational objectives with compliance excellence, fostering long-term success.
As a seasoned leader, De-Anne excels in promoting a strong corporate culture grounded in shared accountability and unity of purpose. She possesses a deep understanding of evolving legislative and regulatory landscapes, combined with the ability to engage and educate teams in meeting these critical requirements effectively.
Jim Dorash
Global Head of Sports Betting
With over 25 years of diverse international experience across the sports, gambling, and media sectors, Jim is a seasoned leader renowned for navigating the complexities of these dynamic industries. His career began in Canada, where he cultivated a deep understanding of building strategic partnerships for corporate businesses. Jim’s expertise in forging impactful collaborations and driving growth has been instrumental in shaping successful expansion initiatives in both Canada and Australia.
Throughout his career, Jim has consistently demonstrated a talent for identifying opportunities in emerging markets and implementing innovative solutions to unlock value. His ability to build and lead high-performing teams, coupled with his extensive industry knowledge, positions him as a key driver of success in competitive global environments.
Peter Gold
Global Head of Marketing
Peter is a global leader in digital marketing, ecommerce, digital publishing, and brand building, with over 30 years of experience driving transformative growth across industries. From 2014 to 2022, he served as Global Chief Marketing Officer and Chief Digital Marketing Officer for SHOP.COM | Market America, a global ecommerce powerhouse founded by the late billionaire JR Ridinger. Under his leadership, the company achieved significant milestones in digital transformation and revenue growth. After JR's passing, Peter launched and led a brand accelerator with Daymond John (Shark Tank, FUBU) and recently spearheaded a $100M marketing and expansion plan, propelling a company’s revenue from $115M in 2023 to $475M in 2024.
Earlier in his career, Peter was a pioneer in digital marketing at CBS Interactive, where he helped build the foundation of the multibillion-dollar online sportsbook and poker industries. He also advised private equity firms on scaling underperforming ecommerce assets, driving rapid growth through innovative digital strategies. Before transitioning to marketing, Peter practiced law in New York City at President Nixon’s firm and managed ventures like Power Station Studios, working with icons such as John McEnroe and Shaquille O'Neal. Across every endeavor, Peter has consistently delivered transformative results, taking businesses from startups to global market leaders.
Navid Ahmed
Head of Engineering
Navid is a Senior Consultant and self-taught Full Stack Software Engineer with over a decade of experience delivering high-impact, technically robust solutions. His expertise spans a wide range of technologies, including JavaScript, React.js, Node.js, .NET, SQL, AWS, and more, making him adept at developing dynamic web applications, optimising backend systems, and deploying scalable cloud solutions. Navid's passion for learning and problem-solving has driven his journey from hands-on software development to strategic consulting, bridging the gap between technical execution and business objectives.
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