LBC is seeking to raise up to three million, five hundred thousand dollars ($3,500,000) through a private placement offered on the basis of issuing up to three million (3,630,780) new, fully paid ordinary shares at $0.960 per share.

Subject to relevant exceptions applying under the Corporations Act, the Company Directors have reserved the right to accept over subscriptions of up to an additional five hundred thousand dollars ($500,000) for a total maximum raise of $4,000,000.

Offeror: LBC Enterprises Pty Ltd, trading as Luckybet

Disclaimer: Investors should read the information memorandum in its entirety.

LuckyBet is committed to revolutionising the online gaming landscape by combining immersive gameplay with cutting-edge technologies. With strategic partnerships in place and a solid growth roadmap, they are poised to capture a significant share of the $100 billion global online gambling market. LuckyBet's mission is to provide a superior gaming experience that is both entertaining and rewarding, leveraging the latest in gamification, user experience design, and marketing technologies.

Marketing and Sales (50%)

Objective: Increase user acquisition and brand visibility exponentially.

Strategies:

• Digital Marketing: Allocate funds for social media advertising, search engine marketing, and influencer partnerships.
• Offline Campaigns: Invest in sports events sponsorships and community engagement activities.
• Promotional Offers: Launch referral programs and first-time user discounts to attract new players.

Expected Outcomes: Achieve a 40% increase in user base within the first year, enhance brand recognition, and establish a robust online presence.

Personnel (15%)

Objective: Strengthen the team with skilled professionals.

Roles to be Filled:

• Marketing Experts: To lead digital and offline marketing initiatives.
• Software Developers: Focus on product development and platform enhancements.
• Customer Support Specialists: Deliver excellent service and user support.

Expected Outcomes: Enhanced operational efficiency, improved product development capacity, and superior customer service.

Product Development (25%)

Objective: Enhance user experience and introduce innovative features.

Key Areas:

• Platform Enhancement: Develop a more intuitive user interface and improve mobile app functionality.
• Feature Expansion: Introduce new betting options and real-time analytics tools.
• Security Upgrades: Implement advanced data encryption and fraud detection systems.

Expected Outcomes: Increased user satisfaction, longer average session durations, and a 30% rise in user engagement.

Licensing (10%)

Objective: Comply with regulatory requirements and secure necessary rights.

Key Investments:

• Regulatory Licenses: Obtain and renew licenses for operating in targeted jurisdictions.
• Software Licenses: Acquire essential software tools and platforms.

Expected Outcomes: Ensure uninterrupted business operations, compliance with legal standards, and access to advanced technological resources.

The investment across these areas aims to yield significant returns in revenue growth, market share expansion, and long-term sustainability. The ROI is projected over a 2-3 year period with consistent growth in key performance indicators.

Market Positioning and Strategic Outlook

• Target Market Focus: LuckyBet is strategically positioned to penetrate high-growth markets, focusing on regions with emerging digital and mobile economies. This allows the company to capitalise on shifting consumer trends and fill gaps in the current gaming market landscape.
• Growth Catalysts: The rapid proliferation of mobile devices, increasing access to high-speed internet, and changes in consumer behaviour collectively offer fertile ground for LuckyBet to build a strong market presence. The company's strategy leverages these trends by offering mobile-first gaming experiences tailored to modern consumer needs.

Strategic Partnerships and Technology Integration

• Technology:  LuckyBet’s cutting-edge, in-house back-office platform is revolutionising the future of gaming, delivering an unmatched, personalised user experience. Powered by our advanced affiliate tracking system, we provide precise, real-time insights that drive growth, maximise impact, and set a new standard for operational excellence.
• Innovative Customer Acquisition Strategies: LuckyBet employs innovative approaches, including influencer and affiliate marketing partnerships with OnlyFans (OF) creators and streamers. This allows the company to engage with diverse audiences through authentic, highly personalised content that resonates with niche communities. These partnerships drive user acquisition, expand brand visibility, and foster a more relatable connection with potential customers.

Influencer Affiliate Marketing Program

• Leveraging OF Creators and Streamers: By collaborating with OF creators and popular streamers, LuckyBet taps into the power of influencer marketing, leveraging their dedicated followings to promote the brand. This strategy provides authentic endorsements, increasing customer trust, engagement, and brand loyalty.
• High-Impact Campaigns: Influencers and streamers provide unique content and real-time engagement that encourages participation, creating a vibrant online community and enhancing the overall user experience. This approach blends traditional affiliate marketing with social influence to maximise reach and engagement across diverse platforms.
• Affiliate Conversion and Retention: The affiliate marketing program emphasises performance-driven rewards, personalised campaigns, and community-building efforts, creating long-term value by driving user engagement, retention, and consistent conversion growth.

Customer Engagement and Community Building

• Personalisation and Loyalty Initiatives: LuckyBet's community-building strategy is further reinforced by its work with influencers, engaging users through personalised promotions, content, and offers that appeal directly to their interests. This tailored engagement drives customer loyalty and encourages continuous interaction with the platform.
• Community-First Approach: LuckyBet leverages social platforms, including Discord and Telegram, to create a thriving community atmosphere. The integration of influencer-driven engagement fosters a loyal base of users who actively participate and contribute to community dynamics, reinforcing the brand’s reach and credibility.

Leadership and Expertise

• Experienced and Visionary Leadership Team: LuckyBet’s leadership team brings decades of experience across gaming, technology, finance, and marketing. Their expertise drives the strategic vision, while their ability to execute effectively on partnerships with influencers and technology providers highlights a clear commitment to maximising growth opportunities.
• Proven Market Execution: The team’s ability to leverage innovative partnerships with influencers and affiliate marketers, while ensuring operational and compliance excellence, positions LuckyBet as a leader poised for growth in the rapidly expanding online gaming industry.

Operational Excellence and Risk Mitigation

• Regulatory Compliance and Security: LuckyBet’s operations adhere to the highest standards of regulatory compliance, mitigating risks and fostering customer trust through safe and secure gaming environments.
• Data-Driven Growth and AI Integration: Leveraging data analytics and AI tools allows LuckyBet to predict customer preferences and adapt offerings quickly, ensuring responsiveness to market trends and maximising user engagement.

Papua New Guinea (PNG) Market

LuckyBet is rapidly establishing a dominant position in Papua New Guinea (PNG), a market valued at $2.2 billion USD annually. Unlike other markets with entrenched competitors, PNG presents a unique opportunity with virtually no direct competition, allowing LuckyBet to solidify its position as a market leader from the outset. Our expansion strategy, tailored specifically to PNG’s cultural nuances and regulatory landscape, ensures that we build a lasting and profitable foothold in this untapped market. The current average deposit spend per user in PNG is approximately $100 USD per week, reflecting a high engagement level and strong monetisation potential per customer.

Philippines Market

LuckyBet has also established a growing presence in the Philippines, a substantial market with a valuation of $3 billion USD. While the Philippines does have multiple operators, current regulatory actions are actively clearing out non-compliant and bad actors from the industry. This creates a prime window of opportunity for compliant, reliable operators like LuckyBet to capture market share and establish consumer trust. Our tailored offerings and strategic partnerships with key officials further position LuckyBet for sustainable growth. The average deposit spend per user in the Philippines stands at $40 USD per week, demonstrating consistent engagement across this highly active market.

Competitive Landscape and Growth Opportunities

The competitive landscape across Southeast Asia varies by country, but LuckyBet is uniquely positioned to capitalise on ongoing regulatory shifts. While regulatory action in the Philippines provides an opportunity to eliminate questionable operators, other markets such as PNG remain largely unregulated, giving us a chance to dominate from the ground up. Moreover, we are actively pursuing strategic entry points into Indonesia—a market known for its high growth potential—pending final confirmation. Discussions for further expansion in the Philippines are also progressing, supported by key government and regulatory contacts.

Untapped Opportunities in Southeast Asia

Southeast Asia is a region teeming with untapped, underserved, and unregulated markets ripe for disruption. LuckyBet’s strategy focuses on market acquisition and deepening engagement in markets with high potential, such as PNG, the Philippines, and Indonesia. Our vision is to not only be present but to dominate in these markets, leveraging our deep market knowledge, innovative product offerings, and strategic partnerships to ensure maximum growth and user retention.

Proven Market Success

With strong traction and user engagement in PNG and the Philippines, LuckyBet has demonstrated its ability to adapt and thrive in diverse market conditions.

High-Value User Base

An average deposit spend of $100 USD per week per user in PNG and $40 USD per week in the Philippines signifies strong consumer interest and market potential. Favourable Market Conditions: The ongoing regulatory cleanup in the Philippines presents a lucrative opportunity to capture market share, while the lack of strong competition in PNG offers a rare greenfield market.

Scalable Expansion Strategy

With entry into Indonesia on the horizon and plans to expand further within Southeast Asia, LuckyBet is poised for significant growth across multiple high-value markets.

The LuckyBet Platform offers a robust and comprehensive gaming and betting experience designed to captivate a diverse range of player preferences. Key features of the platform include:

Casino Games: LuckyBet provides a wide range of casino games, including slots, live dealer games, table games (like blackjack, roulette, and baccarat), and much more. This extensive offering ensures that casino enthusiasts have access to both classic and modern gaming options.

Sports Betting: LuckyBet covers over 50,000 sporting events per year, offering players the opportunity to bet on a vast array of sports, including football, basketball, tennis, cricket, and many more. The sports betting options include both pre-match and live betting, enhancing player engagement and interactivity.

Horse and Harness Racing: The platform caters to racing fans with dedicated markets for horse and harness racing, providing in-depth coverage and various betting options for races happening around the globe.

E-sports: With a growing interest in competitive gaming, LuckyBet offers an extensive e-sports betting section, allowing players to wager on popular titles like League of Legends, Dota 2, Counter-Strike: Global Offensive, and more. This segment appeals to younger audiences and taps into the rapidly expanding e-sports market.

Poker: LuckyBet offers a diverse range of poker games, catering to both casual players and seasoned poker enthusiasts. Whether it’s cash games, tournaments, or sit-and-go, there’s something for everyone in the poker section.

Fantasy Sports: The platform also features fantasy sports, allowing players to build and manage their dream teams across various sports. This product adds another layer of engagement, giving users the opportunity to compete based on their knowledge and skill.

Personalised User Interface: The platform's user-friendly interface is designed to offer seamless navigation and personalised content based on user preferences, ensuring players can quickly access their favourite games and markets.

Advanced Bet Builder: LuckyBet’s Bet Builder feature empowers players to create customized bets by combining multiple markets into one wager, enhancing engagement and offering higher potential payouts.

Seamless Onboarding Process: The platform features unique onboarding via Telegram and Discord, fostering a community-centric approach and making it more accessible for players.

Innovative Financial Services: LuckyBet’s integration with a Fintech debit card program supported by Visa allows for efficient deposits, withdrawals, and other financial transactions, providing added convenience.

Generous Promotions and Bonuses: LuckyBet regularly runs promotions such as deposit match bonuses, free spins, and giveaways to attract and retain players, delivering added value and excitement.

Enhanced Security and Compliance: Operating under a Curacao gaming license, LuckyBet employs industry-leading security measures to ensure data protection and fair play for all users.

AI-Driven Support and Knowledge Base: LuckyBet leverages artificial intelligence to power its customer support knowledge base, allowing players to receive quick answers to their queries and access assistance efficiently.

LuckyBet’s diverse offering, cutting-edge features, and customer-centric approach create a premier destination for online gaming and betting enthusiasts across multiple categories.